News & Insights

Two forces are resetting the U.S. nutrition landscape in ways foodservice operators and retail buyers can’t ignore: the 2025-2030 Dietary Guidelines for Americans, the most significant overhaul of federal nutrition policy in decades, and the rapid growth of GLP-1 medications, now used by millions of adults seeking high-quality, nutrient-dense protein. Seafood sits at the intersection of both, and most menus and retail sets haven’t caught up.

The retail seafood category looks stable on the surface. Overall seafood dollar sales grew 2.6% in 2025,1 and unit growth is positive. But look closer at the data tells a story that every retail deli buyer should be paying close attention to heading into IDDBA 2026.

Every May, the foodservice industry converges at Chicago’s McCormick Place for four days that function less like a trade show and more like a forecast. For chefs and operators walking The National Restaurant Association (NRA) Show 2026 with protein strategy on their minds, that forecast points clearly toward seafood.

BSF is planning an investment of more than $20 million to expand processing capacity at our headquarters in Jacksonville, Florida -- the first stage of a larger, value-added growth plan.

Visit BSF at Seafood Expo North America booth #1721 to talk sourcing strategy, see what’s new across our portfolio, and get ahead of what customers are craving next.

As Lent begins, demand for classic Friday fish-fry favorites ramps up fast – and this year it’s colliding with elevated seafood pricing, especially for staples like cod and shrimp.